Use of logo
A.WSA certification marks indicate conformance of the organization’s management system
with the requirements of the applicable ISO standard.
B. In line with the requirements specified in ISO 17021, Logos are not an indication of product conformity, and as such are not to be used on a product, or in a way that may be interpreted as denoting product or performance conformity.
C. WSA policy governing any mark that it authorizes certified clients to use. This assures, among other things, traceability back to WSA. There is no ambiguity, in the mark or accompanying text, as to what has been certified and which certification body has granted
the certification. This mark shall not be used on a product or product packaging seen by the consumer or in any other way that may be interpreted as denoting product conformity.
D. The WSA Logo accreditation mark shall be reproduced:
a. color:
b. in a size which makes all features of the mark clearly distinguishable.
c. without distortion of its dimensions.
2. WSA Mark:
Guidance on acceptable usage of WSA Mark – Logos
Use
a) Marketing materials – Such as brochures, advertisements, web sites, videos, etc.
b) Stationary – such as business cards, labels, envelopes, letter heads, invoices, etc.
c) On product
d) On Laboratory, calibration or inspection reports
e) On vehicles
f) On flags and banners
g) Greeting cards and calendars
h) On primary packaging
i) On secondary packaging
j) On signs
k) Billboards
l) On Certificates of compliance
WSA Mark
Yes – WSA logo must be accompanied by your company name/logo, and location.
Yes – you may use the WSA Mark if marketing materials are related to your
approved scope. Mark should be of a size such that all features are clear No
Yes – WSA logo must be accompanied
by your company name/logo, and
location.
Yes
Yes
No
No – But you can make a statement
like “Manufactured under an approved
ISO 9001”
Yes
Yes
Yes- Must be accompanied by a
disclaimer indicating
that registration only applies to the
quality system
Yes
m) Promotional materials
4. WSA’s control of ownership
4.1. WSA require that you, as a client organization:
a) Conform to WSA requirements when making reference to its certification status in
communication media such as the internet, brochures or advertising, or other documents,
b) Do not make or permit any misleading statement regarding its certification,
c) Do not use or permit the use of a certification document or any part thereof in a misleading manner,
d) Upon suspension or withdrawal of its certification, discontinue its use of all advertising matter that contains areference to certification, as directed by WSA,
e) Amend all advertising matter when the scope of certification has been reduced,
f) Do not allow reference to its management system certification to be used in such a way
as to imply that WSA certifies a product (including service) or process,
g) Do not imply that the certification applies to activities that are outside the scope of certification, and
h) Do not use its certification in such a manner that would bring WSA and/or certification system into disrepute and lose public trust
4.2 WSA exercises proper control of ownership and takes action to deal with incorrect references to certification status or misleading use of certification documents, marks or audit reports. Such action could include requests for correction and corrective action, suspension, withdrawal of certification, publication of the transgression and, if necessary, legal action
Marketing Your Registration
Achieving ISO approval still places you amongst an WSA group of companies who can demonstrate that they have an effective quality system.
This is good news and is worth shouting about. So how can you leverage our brand and your registration?
1. Place banners on your building
2. Use the logo on your letter heads
3. Use the logo on your business cards
4. Advertise your company worldwide on www. (ask us for details)
5. Advertise your approval on a web site. Include a statement on your system approval in
your marketing material,
if you state clearly that the system is approved (not the product) you can also use our
logo .
WSA is always ready to help and advise you on how to maximize your registration.
WSA will take suitable action to deal with incorrect references to the registration system or misleading use of registration
marks found in advertisements, catalogs, etc.
NOTE - Such action could include corrective action, withdrawal of registration
certificate, publication of the transgression
and, if necessary, other legal action.
OUR LOGO
World Wide Certifications Corporate Logo